When people think of corporate service, they tend to think of one of two things: Either a company writing a check, or a company sending a bunch of volunteers out for a day to do some kind of physical service wearing a company T-Shirt. These are both fine and can accomplish some cool things, but I’d like to propose another form of corporate service,
This alternative model starts specifically with assessing internal resources within a company. Obviously, with a big company, this list could be potentially huge and endless. So, starting small – in one department – may be helpful.
The next step is to identify how those resources could be leveraged to provide an authentic opportunity for folks in the community. For example, could a construction company do a job skills training program for veterans once a month, run by company employees with company equipment?
Programs could be in collaboration with a nonprofit, or by themselves. There are no set rules. The idea, though, is that we always think of individuals being able to leverage their personal resources to do good. Why can’t companies do the same, but in an active and engaged way?